BASE BUTTER

2017 Brand Experience and Product Re-Launch

I managed a team of 3 and lead all marketing and creative strategy efforts for a 6-month long product development and brand experience re-launch that yielded a 5.23% week by week growth.

 

Designed Packaging & Visual Assets

 

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Optimized website user experience and SEO to increase conversion rates

www.basebutter.com

 

 

Developed email marketing campaigns with an above industry average click open rate of 29.08%

 

1,021 Recipients | 220 Opens | 26 Clicks | $114.00 Revenue

1,034 Recipients | 239 Opens | 33 Clicks

 

Organized and oversaw a team of 7 that held the responsibility of event planning, design, and execution of the official re-launch activation with 60+ attendees that yielded an average sale of $18 per guest

 


 

DR. ARABIA MOLLETTE

Digital Marketing & Creative Strategy

Manage. curate, and design social media content

Develop trademarked logo concept

Design mobile-responsive website at www.drarabiamollette.com

Curate monthly newsletters

292 Recipients | 92 Opens | 19 Clicks

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292 Recipients | 71 Opens | 4 Clicks