BASE BUTTER

2017 Brand Experience and Product Re-Launch

I managed a team of 3 and lead all marketing and creative strategy efforts for a 6-month long product development and brand experience re-launch that yielded a 5.23% week by week growth.

 

Designed Packaging & Visual Assets

 

1.png
2.png

 

Optimized website user experience and SEO to increase conversion rates

www.basebutter.com

 

 

Developed email marketing campaigns with an above industry average click open rate of 29.08%

 

1,021 Recipients | 220 Opens | 26 Clicks | $114.00 Revenue

1,034 Recipients | 239 Opens | 33 Clicks

 

Organized and oversaw a team of 7 that held the responsibility of event planning, design, and execution of the official re-launch activation with 60+ attendees that yielded an average sale of $18 per guest